In this session, Lynne and I focused extensively on her strategy and approach to social media and branding. We discussed the importance of adhering to one’s authentic self despite external influences suggesting to conform to mainstream. Lynne detailed her experiences with maintaining her personal style and the positive reinforcements she received from colleagues that resonate with her authentic self.
We also addressed Lynne’s current challenges and struggles with time management due to personal responsibilities and stress, and how this impacted her business activities. It’s clear that Lynne understands her audience but struggles with implementing social media strategies that align with her high-value content.
In response, I proposed a structured content framework aiming to improve her engagement and connection with her target audience. This framework includes specific themes for each day of the week to keep her content aligned and targeted. It emphasizes showcasing authenticity, offering value through educational content, and engaging her audience with relevant topics. Lynne’s understanding of her audience’s needs and her ability to articulate solutions is commendable, and the proposed framework should help her implement these insights effectively.
Moreover, we touched on the effectiveness of her current social media posts, especially regarding engagement levels with her high net worth audience. I highlighted the importance of keeping content relevant and authentic to attract the right audience—encouraging Lynne to continue leveraging her distinct personality and professional appearance to differentiate herself from others.
Our discussion reaffirmed the need for Lynne to trust in her unique path and not diminish her standards or authenticity for broader acceptance. Moving forward, I believe Lynne will benefit greatly from applying the structured content framework, which should facilitate more meaningful engagements and solidify her brand’s online presence.