In this session, we discussed the challenges faced by the client regarding her beliefs and her coaching business. The client expressed a desire to launch a coaching business without all the certifications traditionally expected in the industry, feeling somewhat hindered by her belief in needing qualifications before starting.
We explored the concept of limiting beliefs and the idea that qualifications are not always necessary to commence helping others, especially when one possesses the experience and skills required. This was highlighted by referring to examples from coaching experiences prior to obtaining certifications.
The client sought validation and advice on proceeding with masterclasses without certain certifications, exploring masterclass logistics, concerns about participant numbers, and content delivery methods—including the use of interactive components and Q&A sessions.
Suggestions were made regarding the promotional strategies for her masterclass, including harnessing the benefits of creating an engaging and provocative masterclass title and description to attract the right audience. We also discussed practical steps for utilizing social media platforms to maximize reach and engagement.
Homework for the client included:
– Developing a captivating title for the masterclass to attract potential attendees.
– Creating promotional materials using tailored messaging that resonates with her target audience.
– Starting to build an email list by offering downloadable content, such as a workbook associated with the masterclass.
Overall, the coaching session focused on empowering the client to transcend her limiting beliefs and to confidently promote her upcoming master class using effective branding, marketing strategies, and leveraging social media tools.