Recording: https://zoom.us/rec/share/idM6mLTwJu3TRWmcW52xgKF0N47Yje2aIB0z-HMUn6GClilxKwwuQet_xb3w907z.AOHCywXdQSyOZDOB?startTime=1711483469000

In this session, we explored how to utilize your grief coaching certification more effectively, focusing on leveraging LinkedIn for attracting the right client demographics and increasing your business outreach. We discussed exploring collaborations with industries related to grief support, such as funeral directors or paramedics, who could benefit from or refer clients to your coaching courses.

Your current social media strategy, particularly on Facebook and LinkedIn, was evaluated, recognizing that it’s geared towards individuals who often claim financial limitations. To address this, we considered refining your avatar representation and marketing message to connect with higher-paying clients, fundamentally individuals who can invest in themselves and resonate with a higher economic bracket.

Noteworthy, we talked about incorporating specific language and terminologies that resonate with your desired clientele to enhance the effectiveness of your posts and overall marketing campaign.

Homework:
1. Refocus your social media strategy to attract higher-paying clients, utilizing specific language and posting strategies discussed.
2. Consider creating opportunities for collaboration with industries related to grief support, possibly through white-label partnerships or other collaborative formats.
3. Explore podcast guest opportunities and Ted Talk participation to broaden your reach and establish your authority in the field.

Moving forward, our aim will be to continuously refine your approach, ensuring that it attracts the level of clients who are capable and willing to invest in their personal growth through your coaching services. It will be crucial to maintain consistency in your outreach and message refinement to build a strong brand that resonates with your target audience.