In this session, we discussed the progress made on creating video content, specifically aimed at moms, to alleviate mental loads and enhance presence through meditation and morning routines. The focus was on testing different marketing approaches, including free and paid offerings, to see what resonates better with the audience.
We explored the targeting strategy, emphasizing the importance of speaking directly to specific segments, such as new moms who are overwhelmed, rather than moms in general. This specificity in communication is key in landing the marketing message more effectively and leading to higher conversion rates in sales.
Additionally, we discussed product pricing strategies for different offerings, rightsizing them to ensure they provide value while also leading up to higher ticket offers. The idea is to build a sales funnel that strategically moves customers from lower-priced to higher-priced offerings based on their engagement and perceived value.
We delved into the idea of creating content that resonates deeply with the target audience by addressing the unique challenges and emotional states of new moms. This involves tackling topics that are typically not discussed openly, therefore building trust and credibility.
A structural framework for content posting was also provided, detailing how different themes from social proof to personal branding can be assigned to specific days of the week to maintain a consistent and comprehensive content strategy.
Homework for this session includes:
1. Continue refining and testing video content offering both free and paid products.
2. Begin implementing the content posting framework to ensure a well-rounded online presence targeting specific customer pain points.
3. Create a meditation audio as a lead magnet to gather emails and build community, focusing on empowerment and confidence-building for new moms.
The session highlighted the importance of precision in marketing messaging and the potential of content strategy in building a business that truly resonates with and serves the target demographic effectively.