In this session, we focused on defining your target avatar for your coaching business and distinguishing between different business components such as network marketing and life coaching. We discussed the need for specificity in defining the avatars for each sector of your business, ensuring they do not overlap inappropriately. Your coaching business will specifically target women over 40 who are high-performing, driven, and in need of accountability to navigate challenges and upscale their lives.
You’ve encountered some confusion regarding defining your ideal client group, juggling between teenagers, older individuals, women who have experienced trauma or loss, and more. It’s crucial to narrow down and focus on a specific group to prevent diluting your message and effect.
During the conversation, we delved deeper into your key strengths and potential offerings. You have a unique blend of empathy and an ability to reframe perspectives that could serve in either mindset coaching or grief counseling. However, it’s vital to clarify which direction you want to focus on to tailor your program effectively.
We wrapped up by emphasizing the importance of identifying one clear target demographic and crafting your services to cater specifically to that group. Your homework is to reflect deeply on who you truly want to serve and how your strengths and systems align with their needs. This includes making tough choices about who your primary audience will be and understanding the specific challenges and desires of that demographic.
Your capability to empathize and guide, coupled with your personal experiences, positions you well to make a significant impact. However, it’s pivotal that these strengths are channeled clearly into a defined segment of the population to maximize your effectiveness and business success.