In this session, we discussed several key points that center around personal accountability, focusing efforts, handling multiple projects, and personal branding. The session began with a reflection on recent productivity issues that stemmed from changes in plans, highlighting a need for more disciplined time management.
We soon transitioned into a discussion about balancing two different business ventures. I shared personal experiences and insights about the necessity of focusing on one primary venture to avoid dilution of effort and impact, citing my own health issues and the subsequent shift in 2022 to prioritize one business because of these challenges.
During our talk, you expressed an ongoing internal struggle and a connection to both of your ventures. I advised strict scheduling and commitment if you intend to balance them, while emphasizing the potential drawbacks of not giving full attention to either.
On a tactical level, you shared excitement about a new product, although you expressed doubts about your marketing approach on social media. I critiqued a recent social media post that confused your audience due to its unclear message and jargon. I provided detailed feedback on how to structure your communication more effectively to engage and expand your audience without causing confusion or scattering your brand’s impact.
Moreover, we identified the need for a branding upgrade to reflect the current state of your personal and professional growth. Planning for this, I mentioned that I would send a form to help us navigate the branding process similar to what we did before, but with an emphasis on aligning with the more evolved ‘you’.
Homework:
1. Implement a stringent schedule if continuing with both business ventures, dedicating specific and non-negotiable times for each.
2. Revise current social media strategy to clarify and better target your messaging, aiming for engagement and connectivity rather than promotion alone.
3. Prepare for the personal branding upgrade by reflecting on what has changed since our last revision and how you want these changes to be perceived by your audience.
Overall, this session underlined the importance of strategic focus, clear communication, and personal alignment with business goals. We will continue working on these areas to ensure your efforts are condensed, coherent, and lead to substantial growth in both ventures.