In this coaching session, we discussed the comprehensive plans Judy has for her programs and the challenges related to marketing and client management. Judy is preparing to implement a year-long program called “Life Planner” which revolves around a “Wheel of Life” concept, addressing different life aspects each month, starting with vision and strategy sessions. Additionally, Judy is considering offering a 90-day introduction to the program to give new clients a taste before committing to a full year.
We also explored incorporating guest speakers and theming each month around common fears, using insights from the book “One Year No Fear”. Judy expressed enthusiasm for incorporating tools like vision boards, strategy sessions, and self-care into her program.
Pricing the programs was a significant point of discussion. Judy wondered about the pricing strategy, debating if a discounted annual rate or a higher monthly payment makes more sense. We reviewed pricing structures and the benefits of either offering all program materials upfront for long-term commitments or providing them incrementally.
Regarding client management, Judy revealed concerns about payment follow-ups and the administration strain they bring. We discussed leveraging payment platforms like Stripe for recurring payments to reduce administrative burdens and ensuring that pricing fairly compensates for the service quality and business sustainability.
On client communication, Judy plans to focus on potential pain points her clients face, using a structured social media strategy to engage her audience effectively. Part of the strategy is to concentrate on content around self-sabotage, procrastination, and lack of clarity — issues her typical client struggles with.
Another topic was the implementation of a potential satisfaction guarantee or return policy to enhance credibility and customer confidence.
In conclusion, Judy was advised to maintain consistent messaging in her marketing, clearly outline the advantages of her programs, and ensure her payment structures support both business growth and client satisfaction. By focusing on these areas, she should be able to attract committed clients and grow her coaching business efficiently.