In this session, we discussed identifying and targeting the correct audience (your ideal avatar) through the use of common keywords related to their pain points. Emphasis was placed on understanding that the way your audience articulates their issues can serve as crucial keywords for engagement and targeting. We explored how specific tools (such as answerthepublic.com) and social platforms (like TikTok) can facilitate this research by providing insight into relevant hashtags and terms associated with certain conditions like brain fog.
Homework consisted of implementing the findings in your social media strategy to enhance interaction and eventually, gather testimonials, which are also a form of leveraging ‘proof’ of the value you provide. We touched on the importance of storytelling on both personal and client experience levels as a way to connect and resonate with your audience.
Throughout the session, we tackled your questions about the integration of these concepts into social media content, how to display ‘proof’ without sufficient testimonials, and the categorization of different types of posts. We also set clear targets of attracting your first five clients via a beta test, which will also help gather the initial testimonials.
Additionally, we discussed the importance of creativity and managing distractions. It was suggested that regular creative sessions should be scheduled to nurture your content creation process and to align better with the goal of providing thoughtful, effective coaching.
Finally, we agreed on some administrative steps, such as passing on assignments through the Google Drive mentioned in the group, indicating a streamlined process for submitting and reviewing work.
Please ensure the integration of today’s discussion points into your operational routine, maintain a focus on nurturing your creative outputs, and keep balancing the valuable feedback loop through social media engagement and client interaction.